diamonds are forever

Sat, 02 May 2026 21:34:11 +0000

Are Diamonds Really Forever? The Timeless Truth Behind One of History’s Most Enduring Symbols For decades, the phrase “Diamonds are forever” has echoed through ads, engagement rings, and romantic gestures worldwide. But what does it truly mean when we say diamonds are eternal? More than just marketing fluff, this slogan reflects the remarkable durability, cultural significance, and enduring appeal of diamonds as symbols of love, commitment, and status. ### The Origins: More Than Just a Marketing Myth The origin of the phrase “Diamonds are forever” is often attributed to De Beers Industries in the mid-20th century, a time when diamond companies needed a powerful way to cement diamonds as the ultimate symbol of love. While exact first usage is debated, the slogan was popularized in a 1947 ad campaign that perfectly tied diamonds to permanence—mirroring the durability of the gemstones themselves.