It’s Shocking Secret Method Hollywood Uses to Keep These It Movies Alive Forever

Sat, 02 May 2026 21:38:11 +0000

It’s a Shocking Secret: How Hollywood Keeps “It” Movies Alive Forever When you watch a flick like It, whether it’s the original 2017 movie or its spin-offs, it’s impossible not to notice how relentlessly this horror franchise punches above its weight—both in box office success and cultural impact. But behind the jump scares, cryptic references, and long-running mystique lies a fascinating, little-known strategy Hollywood uses to keep these “It” movies culturally relevant, profitable, and alive year after year: a masterclass in strategic secrecy and layered storytelling. ### Why “It” Movies Thrive on Secrecy At the heart of It’s enduring appeal is more than just its terrifying antagonist—a shape-shifting, otherworldly entity rooted in Stephen King’s lore. What truly keeps audiences guessing and invested over time is Hollywood’s deliberate, calculated use of controlled myth-building—with secrecy as the engine.